How Do You Sell In A Great Economy?

Posted on February 4th, 2009 by Jim

: Image via Wikipedia

So many of the articles being written recently are about how to sell in the current economy, (assuming that it’s bad). Sales people and managers are told they need to prospect more, to be more selective about who they meet with. They need to sharpen their sales skills and stay away from negative people.

If these are the tips that are being given during our current situation, shouldn’t sales people be doing the same things when the economy is good? Or during those so called good times should they prospect less, accept appointments with any one they meet on the street? Should they stop working to better their basic sales skills and hang out with negative people?

I think not!

The tips being given on a daily basis recently suggest that sales people should be acting differently depending on the state of the economy.

I repeat, I think not!

The tips that are being written about are the same tips I give my clients all the time regardless of the economic situation.

And by the way, when I first got in to sales in 1982, we were in one of the worst economic situations in history and I’m still here in sales 26 years later.